Monthly Archives: May 2013

3 Ways To Create Software Without Coding Skills


When it comes to product creation many aspiring internet marketers struggle to come up with ideas. Usually it comes down to a couple of things: 1) They have no experience and thus aren’t comfortable creating a “how to” product or 2) they lack certain specialized skills like copy writing or programming.

If that’s you (or was you) then you can relate. I know it was something I struggled with and many of my students struggle with the same thing. So when I’m coaching students on product creation I often suggest they create a simple software.

Software is great because it has a higher perceived value which makes it easier to sell. Oftentimes all you need to “sell” software is just show a demo of what it does. Which leads to another perk – you don’t have to know any super secret “loophole” that makes $x,xxx per hour in order to create a popular product.

Normally all it takes to have a successful software launch is to create a software that saves people time or helps to automate a tedious task…

But isn’t it expensive to outsource software?

Sometimes, but usually not nearly as expensive as you think…

But! There is a better way…

DO IT YOURSELF!

Yes, today there is technology that allows you to create software without having to actually code the software. Heck, you don’t even have to know how to code. (I don’t know how to code.)

That brings me to today’s topic: 3 ways to create software without any coding skills…

It’s very easy with the use of “rapid development tools” like the ones I’m going to talk about. These tools allow you to quickly and easily become a software creator…

However, be warned not all tools are created the same – each of the tools I’m going to talk about today serve different purposes and different levels of sophistication.

I’m going to start with the most basic (and cheapest) of the three.

Easy Software Maker

This is the newest of the three and also the most basic. Easy Software Maker is a souped up version of an “HTML compiler”. Which means that anything that can be displayed on a web page can be turned into a software using this product. This means you can turn any JavaScript, HTML, html5, PHP etc. into a working and marketable software. One of the customers of this product used it to quickly create a cool QR code generator.

The best part of Easy Software Maker is the price. It’s the most affordable of the three which means it will be very easy to recoup your investment. In fact, if you create just one software you should be able to “get your money’s worth”. You can also upgrade to a version that requires a registration for list building and/or a password on certain pages. (I bought the “Pro Plus” version which allows both.)

The second way you can create software without any coding skills is a little more advanced.

iCurator Pro

iCurator Pro is a “dashboard” style software creator. Which means you can make some very attractive looking software. This software creator gives you the ability to build a dashboard with up to 10 buttons that can link to any website, PDF or video. This means you can easily take PLR (private label rights) products and turn them into a training product with a much higher perceived value.

Now, last but not least is the most sophisticated of the three software creators…

Software Product Magic

Software Product Magic is essentially a “recipe” based software builder. However, don’t let that fool this – it’s much more powerful than other “recipe” based builder. Software Product Magic allows you to make a “template” of any kind (JavaScript, HTML, CSS, etc) and put in “tags” that allow your user to essentially “fill in the blanks” and output the results. For example, my Exit Pop Ninja software was created using Software Product Magic. The user simply follows the instructions and the software spits out an exit pop code for them ready to copy and paste into their squeeze page or sales page.

I’ve owned Software Product Magic longer than the other 2 software creators mentioned above and even though it was kinda pricey it has paid for itself over and over and over…

In conclusion, it’s easier than ever to get started as a product creator with software and these “rapid development tools” make it easy and painless to create your own software even without any coding skills (like me). So if you have been struggling with ideas or lack of experience but want to get started with product creation I suggest you pick one of the tools above and get started today. I own all three products and I absolutely love them.:-)

Remember, with software you have a higher perceived value and should be able to recoup your investment in no time at all. Leave me a comment below and let me know what you think about software creation.



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WordPress Basics: Become A Seasoned WordPress User In 10 Clues


WordPress basics are an easy start for anybody. WordPress can be a bit intimidating at the beginning, but with all the information at your disposal, you don’t have to get overwhelmed. You can learn the basics in one weekend and master the whole thing in a short time.

At the beginning, it can be difficult to distinguish what is important in a WordPress basics tutorial, but for a start you should know that WordPress doesn’t mean using too many unnecessary plugins. They can be redundant and interfere the ones against the others.

Here is a WordPress basics tutorial with the 10 clues that will turn you into a seasoned WordPress user:

1. The first thing you’ll need in WordPress basics is a domain name and a hosting.This is the “work place”. Then you can start learning a little about CSS, html, xhtml and php and practice through trial and error, cutting and pasting little bits of code. You can start with the default template and learn every part of it.

2. WordPress basics mean to be aware of what is already built in. There are some things that need a bit of explanation. A WordPress site is made of different elements. They include the actual files that make things go and the database that contains all the data.

3. The files and the database generate the web pages for your site. There are two types of areas in the pages, the admin area, which only you will see, and the public pages that your visitors can see.

4. The admin area is the WordPress basics. It is only seen by the site administrators. You have a web browser to create and control all the content and manage the site. The content that you create in the admin area is stored in the database. Then the files interact with the database to give form to the site that your visitors will see.

5. You can go to WordPress.org and download a copy of WordPress, which are the core files. These are the files that you will use to build WordPress site, although you only will deal with some of them.

6. The files only provide the necessary functions to display the content stored in the database. The database is something that you can’t see, it’s something in the cloud that does its work. However it is the most important thing in WordPress. The data contain all the posts, pages, revisions, comments and users.

7. WordPress generates templates. This is a very efficient idea as it is easy for you to customize and change your site whenever you desire. WordPress uses CSS (Cascading Style Sheets), which is a file that controls the design for all the pages. With one little edit you can change part of your design in a few clicks, and you don’t need to go one by one through hundreds of pages.

8. WordPress is very successful among users because it is very flexible and efficient. You can easily change your template with just a few clicks. You can upload a new theme whenever you like and when you activate it, all the content in your sites flows into the new theme.

9. Besides, you can use widgets to add new content to your sidebar. You only need to open its php and add whatever you need. If your theme is widget-ready, you will be able to add, alter or remove content from your sidebar without touching any code.

10. You can get some practice by creating a test blog in a subfolder. If you don’t want that search engines find it, set it to be private. You can add different templates and practice anything. You can try with using different features and chop and paste from many other themes. WordPress basics is a good way to start to create or customize your WordPress themes.

WordPress is so flexible and extensible that you can always create the best theme for your site or blog. It will easily match your brand and give more reach and exposure to your business. Get a much deeper insight into WordPress basics with this totally free video course right now -> WordPress Genius Lessons



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Top Tips For Your Mobile Website


When designing and developing a mobile website, the user is your primary target audience so always keep this in mind. To make sure you give your mobile visitors the best possible mobile browsing experience, I have outlined some important points below for you to consider for your mobile website.

Keep Only The Essentials.

The entire contents and functionality of your full desktop website do not need to be part of your mobile site. Remember that on a mobile site, you will have space constraints and as such, you need to pay careful consideration to the essentials including what your users are most likely to browse.

Keep It Simple.

As a web designer, be careful not to fall in the trap of overly designing your mobile website. Try and restrict many of your design features because this can confuse your user that is viewing on a small screen. Stick to the most relevant aspects of your desktop version. Keep the use of images to a minimum and reduce scrolling so that the site loads quicker and users can navigate using fingers and thumbs.

Reduce Loading Times.

Your mobile site has to lead within a few seconds to keep your user focused and if your sites takes longer to load, the chances are they’ll switch off and move on. Remember that most mobile users have limited time so it is essential that only the essential content loads as quickly as possible. Avoid large graphics because that has an effect on loading times and only load the minimum amount of CSS and Java files.

Cross Device Compatibility.

Remember that it’s not just the iPhone user that will browse your mobile site. Although it is one of the more popular smart phones today, there are other devices such as Android, Nokia and Blackberry. You should design your site to work across multi device platforms, different operating systems and various screen sizes.

Mobile Site Switching.

Remember that for your mobile website, automatically redirect your mobile visitors. Your graphic designer or web design company should be able to do this for you by developing a sub-domain of your desktop website that has the prefix typically indicated as “m.mywebsite.com”.

Mobile Visitor Tracking.

You may find that your mobile browsing traffic is so high that it is more than your desktop version. For this reason, make sure Google Analytics tool is in place which will enable you to compare figures for both your mobile and desktop sites. This reporting is valuable to assist in evaluating mobile visitor trends in comparison to your desktop website.



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What it Takes to Create a Website


Many people think that building a website consists of one skill when in fact, it consists of many skills. Though there are many website builders out there such as WordPress, Joomla, Drupal, and many more that can build you a great looking website in just a few clicks. However, if you like to stand out from the crowd then you need to invest the time it takes to learn some of the skills it takes to create a website.

1.) Take the time to learn a little PHP. If you are using the WordPress publishing platform then a little PHP knowledge will go along way and save you a lot of time when setting up your website. WordPress also has some great support forums that will have you coding PHP in no time.

2.) HTML is a must if you want to have any kind of control over your website. Fortunately, HTML is pretty easy to learn. Jut look for a real time HTML editor and get some practice in and you will learn it in no time.

3.) CSS is a great way to add some style to your website incredibly fast and easy. There are many great free tools online to help you learn CSS very fast. My favorite tool for learning CSS is an add-on for the Firefox browser called Firebug. With Firebug you can live edit any web page and watch what happens in real time.

4.) Graphic design is a very good skill to have. Nothing is more frustrating than not being able to create your own art work and get something to look how you want it to look. You don’t need to spend any money on some great graphic design software either, just download Gimp, it’s free and it’s a very effective tool. Though Gimp can have a slight learning curve to get the hang of it so I highly recommend watching some video tutorials on how to use it.

5.) Learn your control panel of your hosting provider. Often times people sign up for hosting and they have no idea where to start. It’s extremely important that you learn how to use your control panel at your web hosting provider so you are able to complete necessary tasks. Most web hosts have great tutorials on getting started with their control panel so be sure to watch as many of them as you can.

6.) Search engine optimization (SEO) is an often over looked aspect when creating a website. I highly recommend going offline to learn this one as there is just too much bad information on the Internet. I highly recommend Search Engine Optimization, 3rd Edition, by Peter Kent. It’s a great book and will teach you all you need to know about SEO.

The skills listed above are only a fraction of what is used on a complex website. However, taking the time to learn a little bit about each of the six skills I listed above will put you ahead of many of the websites out there today.



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Mobile Marketing Tools


Modern consumers in dozens of countries across the globe have come to expect enormous amounts of information from businesses of all kinds, ranging from athletic shoe manufacturers and fast food vendors to real estate agents and mobile application developers, not to mention the myriad of companies which fall somewhere in-between. SMS messages, email, Twitter and Facebook updates are all streams of information that tech savvy consumers tap into for help making decisions about how and what to spend their limited disposable income.

Using social media sites to communicate to customers is not an entirely brand new idea. But now that some companies have amassed large groups of friends and/or followers, they need to decide what to do with them. The more appropriate question to ask might be; what should companies do “for” their fans? Sending coupons or incorporating real world rewards with online activity are some avenues companies have used to translate their online presence into increased sales.

Applications for smartphones and tablets are another way businesses have been establishing brand awareness and loyalty. Sometimes the apps are simple ways to communicate sales or new services, while more advanced solutions take aim at users who need to be connected to server-side processes. Either way the power of the “marketing through apps” strategy lies in the ability to connect a given application, regardless of it level of sophistication, to a long-term marketing strategy.

As an alternative to the mobile application marketing strategy, some businesses develop a mobile web presence by leveraging HTML5 to develop robust mobile web sites for their consumers. Many companies have found success by first establishing an online presence before investing in native mobile applications.

Mobile coupons have been powerful marketing tools for many companies. Sending printable coupons can translate directly into store traffic or unique online visitors which in-turn translates into increased sales. Mobile coupons mean a return on investment companies can rely on in ways apps and even the most interactive website cannot guarantee. With coupons it’s also much easier for companies to monitor how well their investments are paying off and how to get better return next time. Their traceability is one of the many reasons that they’ve been a successful marketing ploy as mobile continues to expand.

As the size of the landscape of mobile marketing expands, more tools and strategies for getting your message out to customers will continue to emerge. By taking calculated advantage of some or all of the tools at your disposal, your brand can increase awareness, build a customer base and grow sales in an environment where companies of all shapes and sizes need every advantage available.



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Website Security


When I decided to get into internet marketing, my efforts were first concentrated on trying to select what I hoped would be a hot niche market and then creating the website and web pages.

By “niche market”, I am referring to a market where there is an interest from a small but sizable group of individuals (niche market) for a product or service and no one is fulfilling their needs. My goal was to serve them and make a profit at the same time. This turned out to be a major task on its own taking quite a bit of time and effort.

There are so many expert sites on the internet that promise you the world, but do not really deliver their promise. Their main goal is to simply get your money, give you a few tidbits of information, and then leave you on your own. Whatever information they give you is not complete. They tell you what tools you can use, but not how to use them effectively. They only give you half of what you really need, so that it is impossible to find a suitable niche market where you could actually create a successful business. I downloaded their free PDFs, which they claimed they could sell for $97 and would tell me everything I wanted to know. This was the farthest thing from the truth.

The main focus of this article is to discuss the security you need on your website for protection of your digital files.

Once I finally got a handle on my proposed niche market, I then proceeded to create a website. At first it seemed like a big task, but once I got into it, it was actually straight forward. I had to learn about HTML and mySQL databases, but this was not as difficult as it first appeared. You will be amazed on what you can find on the internet by simply searching for “HTML tutorials” or “mySQL tutorials” or any variation of the word search. Before long, I had setup my website.

Soon it became evident that just having a good website was not enough to attract visitors. After learning a bit about Search Engine Optimization (SEO), I finally was able to get on page 1 or 2 of the major search engines such as Google, Yahoo, Altavista, AOL, AllTheweb and MSN(Bing).

At first I was quite excited as now it was easy for people to find my website. This was short-lived. Although many legitimate visitors came to my site, so did many hackers. I soon found my product being downloaded illegally and not being paid for. Some forums actually had a direct link (hotlink) to my download page. All people had to do was copy this link onto their website. They could then use this to again illegally download my product.

I had signed up with PayPal and so I figured my website was safe. The only thing that would be safe would be any money that I got. Unfortunately, my revenue was small because my product was being downloaded for no cost. It was evident that I needed security against revenue loss, as well as, for revenue collected. You cannot make any profits if people can download your product without paying for it. I soon also found that even people who paid and downloaded my product, also would download it more that once, again taking from my profits.

It soon became evident that I had to have some type of protection that would give my website some security. Being a novice to internet marketing, my budget was from slim to none. I had to find ways to protect my website without costing me, as they say, an arm and a leg.

Again, I searched the internet for help on website protection and security. There are plenty of people on the internet trying to sell you high price security along with monthly fees, but none tell you about the security features that are readily available to you on the internet involving minimum or no costs to you. It seemed like an endless task.

Fortunately, after some heavy digging, I was able to find some very good websites that would help in giving you ideas on how to protect your website. The information was not always complete as they also had to make money, so they would give enough information to wet your appetite, which was not too bad. By building on this information, I was able to come up with some free ways to provide some decent security for my website.

I was soon able to monitor my website for:

– IP address of all people trying to hack into my website so they can be tracked down.

– Security alert when people are illegally downloading my products robbing me of potential income.

– Security actions to be immediately taken when I suspected my website had been hacked.

– The Date and Time of illegal access to my website so that I could filter out all hacking attempts made to my website.

I had finally come up with the best economical security for my website.

On a final note, no website can be made 100 percent secure. No matter what people tell you, or, no matter how much money you spend, you can never make your website completely secure. The news is full of stories where hackers have broken into banks, insurance companies and many large companies. You can be pretty sure that these companies spend a small fortune on security measures, yet someone is still able to penetrate their barriers.

To learn more about how to add website protection and security, please visit:

http://www.websiteprotection.net

Remember, even the smallest amount of website security is many times better than a website without security that is open to the world.



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What Are the Benefits of Working With Dreamweaver?


The benefits of using Dreamweaver over plain html coding from scratch are endless. Dreamweaver creates a lot of the code for the user already, which makes it incredibly useful for those who have no idea what they are doing and, for the people who do know how to code html, they can always add it to the written code a lot easier.

You can switch between code view and the design view and Website Design Company can even have both in the same window to keep tabs on any changes that you have made. Also, when you save your site, you can view your page in a web browser just to see what it would look like on the internet. For this you do not have to be on the internet to view it, as you can view it without your computer being online.

If you do edit any code, there are tools on Dreamweaver that help to correct any mistakes in the syntax. There are so many great features in Dreamweaver that you would not get in ordinary html editors.

Another great feature in Dreamweaver is the layout tool. You can use this to get an idea of where you put your navigation, menus, pictures, etc. Overall, Dreamweaver is worth learning if you are serious about web design, so why not start today and show the world just how good your website can be.

The vast majority of professional Web Developers wouldn’t dream of using Dreamweaver Dreamweaver’s code view generates the XHTML / CSS code for you, and this results in code that is at best adequate and at worst bloated and over-complicated.

There is no substitute for having a solid understanding of standards-compliant XHTML / CSS and writing the code by hand, using which ever text editor you feel comfortable with, whether this is Dreamweaver’s own code view or something else.

Dreamweaver is like a toy tool – it’s useful for starting out into web development – new developers might find the layout view intuitive. And even the drag-and-drop widgets/controls for hooking up to a database might be useful for basic tasks. But if you need to do something that’s not out-of-the-box catered for by Dreamweaver, you work your way through the codes written by Dreamweaver. On the plus side, though, the FTP client in Dreamweaver which mirrors local and remote copies of a site’s files is quite cool. Certainly the product is handier than using other famous software for uploading changed files to server.

You can’t really compare Macromedia Dreamweaver with any product. Dreamweaver can be put into a class of itself as a kind of application you use before you learn how to code properly. Drag & drop interfaces for coding just don’t feel right for me – if you can’t build the system yourself, then you don’t know how it will actually behave when it goes live.



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Website Builders – HTML V Flash


The decision you make will have a big impact on many aspects of your site, not just the way it looks. Naturally this is an important consideration, as your website is often the first point of call for potential clients. But how would you feel if after building the site you couldn’t find it on the search engines? Or your site is so slow that clients give up trying to use it? Or what if you found a really good add on for your site only to discover you couldn’t use?

These are all common difficulties people face, the problem is its not until later on that these issues can be apparent.

So how can we ensure that the site we buy is the one?

What most people don’t realise is that not all site builders create websites in the same way. Broadly there are two structures that an online website builder can use either Flash or HTML. They both have their place but it’s vitally important to understand the difference between the two and choose the one that suits your company the best.

Flash – Pro’s & Con’s

Many site builders use software called Flash to create their sites. It’s Flash that powers many of the movies on-line, and is behind much of the clever animation and free games you see. Used well Flash can make your site dynamic by adding movement and effects. It’s incredibly flexible allowing the most flamboyant of designs to be created. Although using Flash is extremely complex, many website builders create an easy interface that individuals can use.

The downside is that search engines cannot read anything created in Flash. It simply see’s anything created as Flash as an image, regardless of whether or not there is text inside. In addition as all the sites navigation is in Flash a search engine will not be able to effectively map the pages. As a result Flash sites struggle to gain good search engine positions. Some website builders try to reduce the impact by creating text in the background the search engines can read. Although this can help it is doesn’t solve the problem and the search results achieved will almost certainly be affected. In addition there are many Add On’s across the internet that will allow you to add external functionality to your site. There is a wide range covering everything from individual graphics to put on your page, to complex analytical reporting. Very few packages will enable you to add on these extras and you will be limited with those who do

HTML – Pro’s & Con’s

Traditionally websites have always been created using HTML. They are popular primarily because they can be seen using all browsers (i.e. Internet Explorer) and don’t require any software download. They are incredibly versatile and best of all search engines love them. A search engine is programmed to read HTML code and as such makes a HTML site the easiest to optimise. Because HTML is actually in coding terms a simple code to use if you have access to the code you can very easily add some of the numerous add On’s that are available simply by cutting and pasting them onto your page. Because of the simplicity of the structure the sites are incredibly light and you will find that the site will load onto the screen very fast.

The only real disadvantage of HTML is its design limitations. It’s unable to create the complex graphics and effects produced by Flash. A pure HTML site would be completely static with limited use of graphics and layout.



So where do we go from here?

This very much depends upon your reasons for getting a website. If being found by the search engines isn’t important and graphics are, then a Flash site would be the best route. Alternatively if you have no need for graphics and are interested in a simple static site then HTML would be ideal.

But what if you want both?

Well there is a way that you can have your cake and eat it. There are some website builders whose structure is created in HTML but with Flash incorporated into it. That way you get all the benefits of a solid HTML built site with some of the design capabilities of Flash. You will be well crawled by the search engines and at the same time be able to add movement and video to your site. If you also have access to the HTML then other Add On’s and features can simply be pasted in without the need to understand the code. These sites represent an ideal solution for businesses who want a website to increase business but who also need to create the right impression.

So how do I know what I’m getting?

If you are looking for a site that gives you both there are a couple of key questions you can ask, so you know what you are getting. Find out if you need to have Flash installed on your computer to enable you to build your site, and ask if it’s possible to paste HTML code onto your pages. If you need flash and can’t add code then the chances are it’s a flash created site.

Taking a few moments to look at the options and decide what is important to your business may save you a lot of difficulty in the future.



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Growth in Smartphones Go Hand-In-Hand With Growth in Mobile Advertising and Marketing


The dramatic growth of smartphones will help the global mobile ad market grow more than six-fold from a little over $3 billion in 2010 to $22 billion in 2016, according to a new forecast by Berg Insight. This equates to annual growth rate of greater than 35% and will signify that mobile will grow from just 3.8% of total ad spend to 15.2% in five years.

Berg pointed out that brands are increasingly integrating mobile components into traditional media campaigns by using mobile channels such as the Mobile Web and SMS based text message marketing. Marketers are also pushing advertising in relation to location-based services to target messages by time and place.

The emergence of HTML5 is another factor that could help accelerate mobile advertising offering enhanced capabilities for the Mobile Web across multiple device types. In addition, social networks such as Facebook are in the process of building a mobile ad network to help monetize its large base of existing mobile users.

Another factor that will play a big role in the growth of mobile marketing and advertising is the evolution and maturity of today’s mobile operating systems. Google Android and Apple iOS are helping the lead the way with respect to innovation and smartphone manufacturers are on board. The once highly fragmented mobile smartphone ecosystem is clearly reaching a new level of consumer usability, which in turn will enable more growth in both marketing and advertising.

How fast will Smartphones really grow? Here’s a look at Cisco’s vision of future smartphone growth, by the numbers:

7.3 billion

Estimated world population by 2016, according to the United Nations

10 billion

Estimated number of smartphones and tablets used worldwide by 2016, according to Cisco

1.4

Mobile gadgets for every person on Earth in 2016

490 million

Smartphones sold in 2011

50

Factor by which data traffic from smartphones will increase by 2016

62

Factor by which data traffic from tablets will increase by 2016

71

Percent of mobile traffic dedicated to watching videos on portable devices by 2016, a 25-fold increase from today

130

Exabytes of worldwide data traffic in 2016. That’s the rough equivalent of 33 billion DVDs, 4.3 quadrillion mp3 files, or 813 quadrillion text messages.

Clearly, the meteoric rise in Smartphone users both today and in the future bode extremely well for the mobile marketing and advertising segments. Smartphones are simply becoming a more significant part of our lives, enabling us to view and obtain more relevant information than ever on our mobile devices. Advertisers and marketers plan to take full advantage of this growth market and prosper right along with it.



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Is Microsoft’s Windows Phone Application Development Catching Up With Apple and Google?

Windows is the proprietary operating system of Microsoft (MS). As computing slowly makes it paradigm shift towards mobile devices, MS has brought out Windows for the mobile device as well. Response to MS Windows powered phones is mixed with some adapting to it quickly while others feel it is way different from the desktop version. No wonder the initial versions failed to take off prompting MS to go back to its drawing board and sketch a radically new version. And this radical version called the Window 8 is making waves. It may not be the quintessential iOS (Apple) or Android (Google) killer but holds out on its own. Now that Windows 8 is attracting eyeballs, it is natural to expect a slew of apps flooding the market that work on windows platform. The flood has begun!

About Windows 8

MS stunned every soul of the tech world when it released the Windows 8. It had been selectively leaking prototypes to gauge customer reaction. This new OS seemed designed for the smartphones including tablets that primarily operate on the touch mechanism. For starters there is a Start screen that replaced decades old start menu. Programs appear as tiles which when touched (of clicked) maximize to fill the entire screen. The start screen is awash with bright contrasting colors that might either attract or put-off viewers as too gaudy. The flip side is that it has faster boot-up, in built security features, lower power consumption, USB 3. 0 and cloud computing support, and optimized installation to aid digital distribution.

For whatever reasons, Windows 8 is here to stay. And the app community has more opportunities and hence more work!

App development for Windows 8 Phones

MS threw open the doors for app development with the aim of rivaling the more popular iPhone application development or iPad application development. Encouraging app development for phones running Window 8, MS allowed the app community to indulge in Windows phone app development, albeit with some conditions:

· Optimized to perform in touch screen environment

· Must be able to dock on the side bar when minimized

· Dynamic content to display on the start screen as a tile

· Options to easily search and share should rest with every app

· Option to integrate seamlessly with social networks (Facebook, LinkedIn, Twitter)

· Option to search and aggregate items from other services (like images from Flickr)

The Application Programming Interfaces (APIs) offered by MS are called Windows Runtime and supports HTML5. To enhance security and stability of the operation, MS requires apps to seek permission to access services outside their jurisdiction, for example, internet or camera.

Like Apple or Google Play, MS established the Windows Store to retail windows phone apps. Endeavour is underway by mobile application development companies to develop apps on this new mobile enterprise application platform for their clients.

Prospects

Aficionados of Windows in the app community are sure to develop scalable robust apps like mobile retail, mobile banking or mobile health to name a few. At present many firms use the MS Windows for their enterprise computing systems. The launch of Windows mobile version will enable mobility conjuring up the nickname of Mobile Enterprises. With more incentives from MS, the app world will definitely see more traction and variety.



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